EVERY HAPPINESS WORTHS FOR THE BIG CELEBRATION
Objective
Differentiate Domino’s with other pizza brands
Build customer’s loyalty by creating brand’s platform, combining with new LTO launching and discount offers
Big idea
We strategically tap into the insight of young people about the desire of sharing, uplifting the small happy moment to big celebration and propose a long term brand platform
“Worth for big celebration”
Then it’s cascaded into the LTO launching campaign to bring the fabulous New York celebrating vibe.
Digital MV
Content strategy
To excite people to the overwhelming NYC celebration vibe, a couple of digital activities such as hashtag viral, dance challenge is rolled out.
Besides, we also trigger the conversation on social media to the topic “it is right or wrong when celebrating every happy moments in life” with a talkshow hosted by the brand’s celebrator Dustin Phuc Nguyen.
Social show
By cooperating the Brand Ambassador- Dustin Phuc Nguyen, we inject the NYC celebrating vibe and the big idea "worth for celebration" into his trending talkshow- the Q&A.
Credit:
Client: Domino's
Creative agency: CMH Saigon
PH: the Children Of
Head of creative: Hien Nguyen
Head of art: Anh Ho
Art director: Hoai, Ha Vi
Copywriter: Vy Nguyen
Account team: Dat Nguyen, Van Dang
Starring: Dustin Phuc Nguyen