UNLIMITED SPORTS
Objective
Have presented in Vietnam for 10 years, however SuperSports- a big brand belonging to Central Retail group, could not establish the prober brand proposition to differentiate themself on the market as a leading sport apparels brand
The challenge of agency is to help SuperSports to stand out of the crowded market
Big idea
Through analyzing the market and observing consumer, we figured out that young sport head always want to try new experiences.
But authentic brands just offer limited sports apparels, gears which are hottest and best seller ones.
Catch this chance and the core retail brand could offering, we came up with a long-term brand platform
#UNLIMITED SPORTS
The brand platform is launched with the first thematic campaign across channels from iTVC to O2O activation
iTVC- manifesto
Digital and O2O activities
Following the retail industry communication framework to maximize the effectiveness of the campaign.
We creates many O2O sport-head-centric activities to lure people to come the Supersports stores
SOCIAL CHALLENGE
We challenge sport head to show how dedicated they are for sports . They could post the image of time-worn sport gears on social media to get the shopping voucher from SuperSports brand.
SOCIAL ALWAYS-ON CONTENT
Credit:
Client: SuperSports- Central Retails
Creative agency: CMH Saigon
PH: Foxio
Head of creative: Hien Nguyen
Head of art: Anh Ho
Art director: Sonny
Copywriter: Hien Nguyen
Account team: Dat Nguyen, Van Dang
Achievement
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