The idea talks about the story that a well-known male singer finds his dream girl who's owner of a beautiful pair of glass shoe.
Phase 1:
We launch a digital film name "mysterious girl" to get attention and curiousity from audiences
Open in masquerade. Everyone’s moving to the music. While a beautiful couple’s dancing and looking at each other romantically.
Then, the clock suddenly chimes to mark the midnight. The girl hurriedly runs away leaving the guy behind.
Cut to the girl running out of elevator. The heel of crystal shoe acidentally gets stuck in space between elevator and floor.
By the time the guy gets to the ground floor, the girl has already left. And what is left of her is a pair of crystal shoes.
He keeps chasing her until she gets in the taxi and runs away. The guy disappointedly looks at this taxi.
Then, the guy posts on his Facebook to ask his friends help look for the girl.
After few days, he organizes an event to find who’s owner of pair of crystal shoes. The pair of crystal’s put in a protected box. It gets attention of everyone.
Cut to many girl trying on the shoe but none of them can fit.
At last, a sexy girl’s foot fits the shoes. Issac immediately stands up and walks toward her.
Cut to see a guy holding another crystal shoe and sadly looking at this.
Phase 2:
We use KOLs to spread out the story as much as possible.
Phase 3:
The well-known male singer announces that he already found out his girl. Then, he invites everyone join an event to know who she is. At this event, he introduces the girl is Tea+ ambassador- My Tam
